There are several platforms on the web you can utilize to reach your potential customers. But still, there is a lot you need to consider as an industrial buyer or seller. You have to identify which one is the best fit for your product categories, audience, etc.
You will find several aspects when you decide on the best B2B platform for specific industry needs. Below are the main factors to take into consideration when selecting the right platform for your business.
1. Easy to use
For a buyer, a portal should help with advanced product finding options, simple add to cart system, a one-page checkout system, Quick payment, flawless shipment tracking. And for sellers, they should be able to list their products, approving quotes, manage their virtual inventory, pricing, and negotiation, etc.
2. Product Catalogue
Good catalogue management is a key to attract industrial buyers/sellers as this will provides customers with properly organized product details. This allows the customer to make good choices based on the given data. This process guarantees optimum product data quality across all platforms. Users can identify and order the products according to their requirements.
3. Real-time inventory updates
Successful inventory alerts are the best way to ensure your consumers obtain the most reliable details. This increases trust in your brand, boosts retail sales, and enhances customer service levels. Actual updates also improve the management of your inventory, especially if you run a Just-in-Time business model.
4. Easy Reach out
Seek for real-time conversions with website owners. To keep up-to-date with your products, to have a clear understanding of the service, to answer your queries, you need to have a responsive system in place. Look for more proactive approaches like live chat, that can help you find the required information very fast.
5. Global Aggregators
Always look for one who can empower your business. One main reason is that they have answers for all your queries all the time as they deal with more and more categories/commodities etc. They always act as your best partner. Aggregators can be also a community sometimes where you can find your type of people easily.
6. Credibility Signs
Look for trust marks, brand logos, contact details, reviews, social media ratings, etc.. for more evidence to re-ensure that you making deal with the right people in the market.