Buying industrial spare parts have mostly been the traditional route. Companies that need to procure industrial spare parts usually discuss with vendors, suppliers, manufactures depending on the quantity and availability that the company requires. This trend is slowly changing as online buying has become part of almost everyone lives today.
In case of a B2C buying, users search, browse through numerous products, look at reviews, ratings, and order online. In case of B2B, the complexities are different, even though the platform concept is similar. In this case, there needs to be reliability, support, better rates, transparency, availability, etc. need to be considered as there are critical for an organization to consider buying industrial spare parts online.
How can the industrial buyers make use of buying industrial spare parts better and comfortable?
Well, the answer is ‘“Technology”’.
Technology in ecommerce has created a big and positive impact to customers as it saves them a lot of time with the convenience of buying it anytime, anywhere. With advancement in technology, companies have started using Artificial intelligence to gain Customer’s interest, affinity, their behaviour patterns, industrial trends, etc.. to offer them personalized experience.
Some of the features that can help with industrial spare parts online buying better for the customers are highlighted below;
1. Advanced Search
B2B buyers have a different yardstick and evaluation parameters in selecting products / vendors. They can’t afford to spend too long a time in this buying process as that can hurt their productivity and also the effectiveness.
The products should be easily findable in the website and should help in their decision making process in terms of shortlist or sending an inquiry.
The online portal should ensure that the search algorithm is in line with the industrial buyers search terms. They perform searches that are usually different, as they cannot ,be expected to type the product name all the time; instead they should be able to drilldown by manufacturer name, part number, model number, reference number, universal code, application, description etc.
This is not available in most websites or online portal and so, the industrial spare parts online buying is not happening in an active way like the consumer product searches happening in a B2C scenario.
2. Personalized experience
Fortunately, every user action is captured online which brings them Personalized feed based on the location and search query, clicks, hover, and real time behaviour. These help customers in squaring for the right product that they plan to procure, as these brings in better relevance.
3. Visual/voice Search
Some customers may prefer to do the online spare parts buying with ease, through visual or voice search. Voice search function along with AI can make it extremely convenient for the customers to search, identify industrial spare parts for their procurement.
4. Augmented & Virtual Reality
Ecommerce websites that are married to VR and AR are simply the winners.
A study has shown that 60% of the customers are preferring the channel with augmented reality.
Companies that supply industrial products should take cue from the trends and technology migration and leverage the high-end technology that can benefit their customers.
Be it B2B or B2C buying, personalization and user experience is the key to win the online customers. Industrial spare parts online buying is set to go high, with the arrival of more quality online players trying to provide rich user experience, better prices, good quality materials, quicker availability, and having a deeper understanding of the B2B buying process.